Promotional email marketing is about reaching out to your prospects or existing list of customers via email with the sole intention of getting more sales/conversions as self-explanatory. email marketing has the highest ROI and growing importance more and more businesses are leveraging the power of sending targeted promotional emails to their list.
An email marketing campaign may be made up of multiple promotional email messages that can have one or multiple business goals.
Sometimes a promotional email may be about getting free downloads for an eBook that sets the pace for future promotions. And then there are cases where you send out a promotional email offer discounts/deals to get direct sales.